STRATEGIC COMMUNICATIONS
We take an interdisciplinary approach to curating programs from conception to execution. We begin our process by developing a Scorecard unique to each client outlining areas that restrict and help growth for their businesses. The Scorecard covers 35+ categories distinct to asset managers and addresses several issues focused around operations, brand management to corporate strategy. We collaborate with clients and walk them through program creation, development and implementation. Through this program we look to enhance your brand equity – a company’s most important asset.
Our Capabilities
Branding + Messaging
Your brand is your most precious asset. It is the essence of who you are, what your values are and further defines the value expected from doing business with your company. It takes a strategic and data-driven approach to carve out your brand and illustrate your value to stakeholders.
Media Relations + Training
We advise clients on building their media profile and work with them on how to bridge the gap between their company and external stakeholders. Media relations is an important component of any strategic communications program and we work with our clients to build rapport with targeted media outlets.
Reputation Management + Crisis Communications
Reputation management is ongoing and is a necessity to mitigate against corporate crises, poor performance, management changes and many other areas that have the potential to affect your reputation. We take a proactive approach and perform vulnerability tests, ongoing brand audits and monitoring and perception studies to prepare you in the event of an occurrence that would impact your corporate image.
Digital Marketing
The growth of the internet and how consumers interact with companies has revolutionized every industry. Businesses need to widen the client experience across digital channels to further strengthen their brand and its value proposition.
Pre-Marketing Preparations
Raising capital is a difficult process and it can not begin at the first investor meeting of a roadshow. We pre-prepare clients by building their brand and garnering interest prior to an anticipated roadshow to increase their odds of success and hitting target asset goals.
Public Relations + External Messaging
Your reputation matters and donates to your long-term success. We work alongside our clients to build a corporate public image that takes a proactive approach to ensuring the mitigation of reputational risk to your company. Additionally, we advise clients helping them to garner interest by raising their firm’s profile within the public sphere.
Our Past Engagements
Are you an emerging fund manager?
We have launched CCA GlobalEssentials™, our new program, offering specialized services to new founders and emerging fund managers.
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